do you have a story?

“What’s your story?” 
“Will the people who need to hear this story believe it?” 
“Is it true?” 
Every day, we see mammoth technology brands fail because they neglected to ask and answer these questions. We see worthy candidates gain little attention and flawed ones bite the dust. There are small businesses that are so focused on what they do that they forget to take the time to describe the story of why they do it. And on and on. If what you’re doing matters, really matters, then I hope you’ll take the time to tell a story. A story that resonates and a story that can become true.

- Seth Godin