One of the most haunting things Reg Laws ever said to me:
"People will follow you because of who you are, not what you do."
Leo Tolstoy defined art as an infection. Good art tells a story, and it's the story that sneaks the infection past our resistance and immunities to create epidemics.
There is as much art to building relationships as to doing hair. And it all starts here: how clear are you on your own story? People will judge you more on your underlying message and who they feel you are than on your cut and color skills.
If the advice of a hair tycoon and a great Russian novelist aren't enough to make you look inward and revise your story and how you tell it, read this article about the neuroscience.
Choose loudly. Own your space. Share your vision.