PR at Partners hosted the PR Awards Show at State Theater in Falls Church last night. One of my guests from outside the industry said, "your company parties make mine seem like a funeral luncheon."
I love my company for hosting this event; all the artists who came together to put on a solid show; all the product lines who support our education and sponsored segments; all the winners who got recognized for their hard work throughout the year (pretty sure my store, Tysons, placed in every category - so so proud of my team); and also my lovely model Sarah for trusting me with her hair.
Sarah first sat in my chair as a color correction last year, after her poor hair had been badly over processed at another salon. Last night she was a bright and shiny example of the PR at Partners brand experience, and what a consistent experience does to a woman's look over time. PR stands for Perfect Relationships, and we teach that there are 5 main conversations stylists need to have at every visit in order to build those relationships:
1. Rebook (maintenance schedule)
2. Recreate (at-home care and the ability to recreate the look in between salon visits)
3. Reinvent (looking with fresh eyes every time, constantly learning about techniques and trends, and applying that knowledge to improve your hair and keep it current)
4. Review (actively seeking feedback and a willingness to grow from critique)
5. Referral (asking for help growing our business organically)
Hairdressing is a social art. In order to push my artistic vision into reality from behind my chair, I have to be an effective communicator in all 5 of the areas above. My canvas is a human being, so my art requires that I build trust and excitement with my client. Sarah and I truly did Rebook, Recreate, and Reinvent her hair back to health and onto the stage last night. I'm no platform artist, and my passion is real hair for real people, so I was proud to showcase a fine-hair model who could stand up next to heads filled with extensions and very thick-haired ladies, and look stunning. Sarah was a testament to the 5 R's.
It was a good night all around and a reminder of all the things I love most about my job. More than anything else, I love working with such enthusiastic, dedicated artists, who never stop learning and always make time to take others with them.