Seth is so well ORGANIZED! See his post here.
1. AWARENESS - getting the right people's attention
2. EDUCATION - having and delivering a clear story, the transfer of info and emotion to those who are aware
3. ACTION - most action doesn't happen through consumers making some big leap; more often than not people don't act but you are planting seeds to grow awareness and education
WE NEED TO FOCUS MORE ON #2! I believe this is what explains the difference in stylist growth rates, more than any other factor - do you have a clear story, do you own your message? I'm not saying the message can't evolve (mine certainly has) but in order to be influential you need to stand for something. If you aren't going anywhere in particular, nobody can follow you.
Next post ~ I'll map my story.
So many people in my company have said they feel their success is limited by their personalities, that they are quiet and thoughtful and definitely not good salesmen so they can't own their space and their relationships with their clients like the more stereotypical diva hairdressers among us. But when I look around the shops I visit, the reality does not support their fears. Some introverts have leveraged their strengths and are successful precisely because they don't come on too strong.
Quiet does not equal meek. In fact, it can convey serious presence and in a noisy world may stand out as refreshing if accompanied by a deep sense of self. We need to start coaching individuals from the beginning that there are many ways to skin a cat - introverts and extroverts need different ways to approach conversations with guests and different ways to approach marketing themselves.
This TED talk explains why introverts are often more creative and trusted leaders, despite the culture of personality that exclusively values loud, social types. Introverted means you need to recharge by being alone because you are hypersensitive to external stimuli - whereas extroverts are less sensitive and therefore need far more stimuli to feel "on." Susan Cain offers a compelling case for structuring our work groups to better balance introverted and extroverted strengths.
The people who shoot ahead mainly just decided.
They decided to take on a higher level of risk and discomfort in order to grow because what they fear more than risk and hard work is stagnation.
Growth is never comfortable.
At our coaching meeting on Monday, Carissa shared an idea that has been working great for Gainesville. Peter O'Toole at Tigi suggested a game called "Top Dog" - whenever anyone sells a Tigi product they get to put the dog on their station. The shop had at their disposal the handsome fellow pictured at left, and Top Monkey was born.
The best part - nobody knows when the prize will be awarded. You just want that monkey on your station as much as possible because Carissa will randomly decide today's the day and whoever finds themselves with the monkey wins.
I rushed back to Oakton and told our manager, Tania, about the game. She happened to have a small stuffed puppy at the front desk (?). Top Puppy has a different goal. You get to place the puppy on top of your mirror when you sell a product to a returning guest who has never bought a product from you before - we're after the elusive 70%!
Between gaps, carpal tunnel and freebies I had a massively disappointing week last week in service dollar terms. It happens! The thing about a savvy business woman, though, is how she uses slow weeks to get ahead. My favorite projects in the last 7 days:
1. Talked to 3 clients about designing a Personal Styling Training program for hands-on DIY help for clients who want more than the quick tips I already offer with each service.
2. Designed new referral cards!
3. Made a waitlist app and embedded it on my site
4. Read the inspirational book #GIRLBOSS as suggested in a previous post
What I did not do - get caught up on laundry 😏