Live interview from Rainey Street in Austin last week.
Emily Ford has been my client for about 5 years, and a client of PR at Partners for 10. Hear her perspective on what we do (hair), what she does (marketing) and how she approaches personal branding and presence.
After talking to some of the queens of self-promotion, I've made the following list of hashtags for my iPhone notepad. Up until now, I've been adding each hashtag on each photo like the Instagram dufus I am. Now, I can copy and paste my main list each time and just tailor it as needed. (Duh!)
First, a couple important notes brought up at the PR Color Director's meeting last week:
1) If you weren't aware (and as a Partner, I wasn't) that the PR at Partners homepage has a feed for photos tagged with #pratpartners, make sure this hashtag is on your master list.
2) Create a brand hashtag and get it added to your bio for your own personal feed when people are sussing you out. So many of my first time guests find me by searching our website and reading about everyone. Several have said they chose me because of my Instagram photos - people who aren't on Instagram, but saw that feed.
3) If you're late to the party for the PR Awards, have no fear. Each salon got an email describing the contest. As a slacker who kept putting that on the back burner, I plan to go back and add the appropriate tags to photos I want to use as entries. There's still time!
And now, my personal master list:
#cutcolorculture (my personal brand hashtag)
#pratpartners (makes it go to company feed!)
#behindthechair (great one to get noticed)
#shorthairdontcare (I always want to attract more shorties - usually get new likes when I remember to use this one)
#blondeshavemorefun (specialize in blondes and highlighting)
I'm not saying it's the best list ever, but it's a start. Any bright additions for me?!