Seth is so well ORGANIZED! See his post here.
1. AWARENESS - getting the right people's attention
2. EDUCATION - having and delivering a clear story, the transfer of info and emotion to those who are aware
3. ACTION - most action doesn't happen through consumers making some big leap; more often than not people don't act but you are planting seeds to grow awareness and education
WE NEED TO FOCUS MORE ON #2! I believe this is what explains the difference in stylist growth rates, more than any other factor - do you have a clear story, do you own your message? I'm not saying the message can't evolve (mine certainly has) but in order to be influential you need to stand for something. If you aren't going anywhere in particular, nobody can follow you.
Next post ~ I'll map my story.